Dents Mon Quartier

friendly dental care in the heart of lasalle

SIGNAGE

Dents Mon Quartier (DMQ) is a dental clinic in Lasalle that needed help getting visibility to expand their client base. The challenge was to build awareness in an already competitive industry and to do so within the strict marketing guidelines of the Ordre des dentistes du Québec.

The first mandate was to create clear signages to make the clinic easy to find. Frosted window decals were designed to provide pertinent contact information and to protect patient privacy, all while allowing natural sunlight into the clinic; Tasteful and functional.

VISUAL IDENTITY & MARKETING

DMQ-branded pocket folders, greeting cards and gift cards were designed to go with their updated visual identity. The same graphic treatment was applied to various marketing collaterals such as advertising billboards, posters, banners and newspaper clippings, ensuring the visual language is consistent across all communication touchpoints.

DMQ’s target market was identified based on an analysis of its existing clientele, then further segmented into age group and the type of services to be promoted for each cohort, with a focus on proximity (Lasalle and surrounding neighbourhoods). Flyers were designed for a direct mailing campaign that reached over 14,500 homes and businesses.

WEB DESIGN AND DEVELOPMENT

DMQ’s website was revamped to improve user experience and to be responsive on all devices.

The challenge was to use design to make a content-heavy site feel lighter. The original sitemap was completely reorganized to facilitate navigation and to allow patients to book appointments.

Content could be edited with a minimum of technical knowledge by using ROYALTRI’s custom content management system (CMS).

All photos were taken in-house by Anthony J. Branco.

VISIT WEBSITE
  • Mobile
  • Desktop

SEM

Search engine marketing is currently underway, with objectives to maximize the number of quality visitors to the site and to increase conversion rates. A comprehensive SEO audit was performed to identity problem areas and opportunities.

ROYALTRI’s approach to SEM is a hybrid method that combines the organic Search Engine Optimization (SEO), Local SEO and Pay Per Click (PPC), which allows fo the most efficient and well-rounded measured solution. Since its launch in March 2018, 49% of total traffic is organic; a gain of 72% from previous year.

With the industry being so competitive, it was important to differentiate DMQ by providing greater customer value and satisfaction than other clinics. Information sessions about dental implants, dentures and dental bridges were given with free consultation.

Targeted ads were run on Facebook and Instagram, with the call to action linked to an Eventbrite page. The campaigns have been successful to date and continue to be tweaked monthly.

Prior to working with ROYALTRI, our clinic still had the dated images of smiling people that were sunburnt on it's windows. It didn't give off the image of a clinic where people come to get quality dental care like we wanted. ROYALTRI was able to properly advise us on what visuals to have for the right touch that represented what we wanted, who we are.

We also had a website that was not us, made by someone overseas that didn't understand us and just reused the same template for other clients. ROYALTRI was able to give us a new website that we are proud of and that people notice and like.

We were a tad lost quite frankly, not knowing what we really wanted. There were so many ideas and various styles out there that we did not know exactly how to make ourselves stand out and let the world know that there was a new & better team that took over from the previous owner. With ROYALTRI's counsel and advice, we got just that.

After working with ROYALTRI, we got a lot more walk-in patients. People that never knew there was a dental clinic, even in our building started coming in. Our website also ranks higher on google due to ROYALTRI's work on our SEO, Facebook ads and Adwords campaign which also helps us acquire new patients or help patients from other clinics find us when they need treatments / care that cannot be offered by their current dentist.

In the year following the change of our window visual and our website, our new patient rate increased by close to 50% over the previous year, translating into more hygiene patients and more treatments being offered to patients that need them.

You can hire someone that is cheap and have a cheap looking product that you have to redo later or you can hire ROYALTRI and have something that makes you stand out, that you'll be proud of and that you won't have to redo in a year or two, while counting on quality advice and a team that REALLY cares about your success. Had I known about ROYALTRI earlier, I would have hired them from the start and wouldn't have wasted money. Lesson learned.

Thank you so much ROYALTRI and looking forward for our future collaboration.

ALAIN CHABOT-DENIS,DENTS MON QUARTIER

Enough about us, We’d Love to Learn
about YOUR PROJECT.