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Dents Mon Quartier

friendly dental care in the heart of lasalle

SIGNAGE

Dents Mon Quartier (DMQ) is a dental clinic in Lasalle that needed help getting visibility to expand their client base. The challenge was to build awareness in an already competitive industry and to do so within the strict marketing guidelines of the Ordre des dentistes du Québec.

The first mandate was to create clear signages to make the clinic easy to find. Frosted window decals were designed to provide pertinent contact information and to protect patient privacy, all while allowing natural sunlight into the clinic; Tasteful and functional.

VISUAL IDENTITY & MARKETING

DMQ-branded pocket folders, greeting cards and gift cards were designed to go with their updated visual identity. The same graphic treatment was applied to various marketing collaterals such as advertising billboards, posters, banners and newspaper clippings, ensuring the visual language is consistent across all communication touchpoints.

DMQ’s target market was identified based on an analysis of its existing clientele, then further segmented into age group and the type of services to be promoted for each cohort, with a focus on proximity (Lasalle and surrounding neighbourhoods). Flyers were designed for a direct mailing campaign that reached over 14,500 homes and businesses.

WEB DESIGN AND DEVELOPMENT

DMQ’s website was revamped to improve user experience and to be responsive on all devices.

The challenge was to use design to make a content-heavy site feel lighter. The original sitemap was completely reorganized to facilitate navigation and to allow patients to book appointments.

Content could be edited with a minimum of technical knowledge by using ROYALTRI’s custom content management system (CMS).

All photos were taken in-house by Anthony J. Branco.

VISIT WEBSITE

SEM

Search engine marketing is currently underway, with objectives to maximize the number of quality visitors to the site and to increase conversion rates. A comprehensive SEO audit was performed to identity problem areas and opportunities.

ROYALTRI’s approach to SEM is a hybrid method that combines the organic Search Engine Optimization (SEO), Local SEO and Pay Per Click (PPC), which allows fo the most efficient and well-rounded measured solution. Since its launch in March 2018, 49% of total traffic is organic; a gain of 72% from previous year.

With the industry being so competitive, it was important to differentiate DMQ by providing greater customer value and satisfaction than other clinics. Information sessions about dental implants, dentures and dental bridges were given with free consultation.

Targeted ads were run on Facebook and Instagram, with the call to action linked to an Eventbrite page. The campaigns have been successful to date and continue to be tweaked monthly.

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