WICM is the holding company for the various restaurants and businesses owned by celebrity chef Kimberly Lallouz.
ROYALTRI designed a series of business cards for WICM that was inspired by Kimberly’s passions and cultural background. The tiles were a nod to Kimberly’s Moroccan heritage, and were personalized with elements from her own tattoos. Gradient colours were used to reflect Kimberly’s Instagram photos of spectacular sunsets she has seen on her travels.
A series of cards were printed in various colours with raised spot UV to replicate the sensory experience of touching an embossed tile.