THE COMFIEST ADVENTURES YOU’LL EVER HAVE
Kigurumi.ca is an online store that sells the cutest and comfiest onesies available. Designing a logo that embodied these characteristics proved to be challenging. The Kigurumi craze originated in Japan so it only made sense to explore the otaku culture further.
The logo is a subtle nod to what is probably the West’s earliest exposure to kigurumis, Super Mario’s raccoon Tanooki suit. The red panda however, was a better fit due to its lazy lifestyle. Custom die-cut stickers and postcards were also created to be included with customer orders.